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The rise of social media is changing the way marketing is done, which can be both exciting and frightening. In this course marketing expert and author Dave Evans takes fear out of the equation by taking a hands-on, practical approach to the use of social technology in business. You’ll learn the difference between social media and traditional media, what makes users behave the way they do, and how to plan a social media marketing program and measure its results. The course covers multiple social media types – blogs, photos, videos, podcasts, and more – as well as the places where these media are shared, including social networks like Facebook and Google+ and microblogs like Twitter.