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Welcome to Music Marketing for the DIY Musician, presented by professional artist, author, and educator Bobby Borg. At a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful, there has never been a greater need for this step-by-step, proactive, and practical video course created for musicians than now!

Music Marketing for the DIY Musician helps artists marketing their own music to produce a fully integrated, customized, low-budget plan of attack. Presented in plain English, each video reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It’s the perfect blend of left-brain and right-brain marketing.

Music Marketing for the DIY Musician is the unique culmination of the author’s twenty-five years in the trenches as a professional musician and business entrepreneur, combined with over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal of this video course is to help music artists take control of their own destinies, save money and time, and eventually draw the full attention of top music industry professionals. It’s ultimately about making music that matters—and music that gets heard!



nJoy!