Post Description

The MuchMusic Video Awards (also known as (the) MMVA or MMVAs) are annual awards presented by the Canadian music video channel MuchMusic to honour the year's best music videos.
In their modern form, the awards ceremony is not held in a conventional theatre, but instead as a large street party incorporating the MuchMusic World Headquarters, its parking lot, and parts of Queen Street West in downtown Toronto, Ontario. There are no hosts or announcers in the traditional awards-show fashion; instead, the MuchMusic VJs are an integral part of the festivities, introducing (and interviewing) the awards' presenters and winners throughout the show. As with many modern awards shows (such as the MTV Video Music Awards or the ESPYs), many presenters and performers may have little or no connection to the music industry or that year's nominees. (For instance, for the 2006 show, Nelly Furtado performed music from an upcoming album, and Tricia Helfer appeared in connection with her role in Canada's Next Top Model.)