Post Description

Lynda.com Google Website Optimizer Essential Training *PROPER*


RLS:        Lynda.com.Google.Website.Optimizer.Essential.Training.PROPER
iNFO:       AVC1 MPEG4 (H264) .mov | Resolution: 960x540
Audio: MP4A AAC 44100Hz
Genre:      eLearning
RLS Date:   2010.09.16
Size:       871 MB


In Google Website Optimizer Essential Training, David Booth shows how to use
Website Optimizer, Google's free tool for conversion optimization. Conversion
optimization, or landing page testing, is the process of experimenting with
content and design alternatives, displaying them to visitors, and comparing the
results, with the goal of improving site performance in regard to marketing,
sales, or other conversion metrics. The course covers theory and best practices,
as well as a real-world implementation of A/B and multivariate testing.
Practical techniques for identifying areas for improvement, estimating sample
size, choosing an experiment type, designing, launching, and validating an
experiment, and analyzing Website Optimizer reports are included.


Topics include:

* Understanding conversions and landing page testing
* Selling conversion testing within an organization
* Identifying pages to test
* Estimating sample size
* Choosing an experiment type
* Understanding the inner workings of Website Optimizer
* Creating and running tests
* Reading and interpreting reports
* Validating results and running follow-up experiments
* Integrating with Google Analytics