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op verzoek van silver0023 via http://www.spotnet-requests.com/f33-windows  met dank aan de orginele poster sluwe sjaak


seo fundamentals 


In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Topics include:

What is SEO?
Understanding how search engines index content
Researching keywords
Using SEO tools
Optimizing pages for keywords
Optimizing code and site structure
Building links to your content
Optimizing non-text components of a web page
Analyzing content quality
Defining your audience, topics, angle, and style
Promoting your content via social media
Measuring SEO effectiveness
Setting up Google+ Local
Building links for an international audience
Optimizing ecommerce sites for search


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 SEO Link Building in Depth 


There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.
Topics include:

Understanding Google PageRank results
Analyzing links
Building local and directory links
Working with article syndication services
Creating link bait
Distributing links of social networks
Buying links: the pros and cons